Tuesday, April 17, 2007

The Ubiquitous Airtel Jingle

Way back in 2002 when we first saw this ad on TV, it blew the Indians of their feet. I think no other ad jingle was ever so popular.

It was and is still so popular that various morphs of this basic tune is still making the rounds in the ads.
It is the single most popular downloaded mobile ringtone.
Lots and lots of cars use this tune as their backup alarm.
I have even seen house bell ringers with this tune.. and many more.

A truly amazing piece of music from Rahman as usual. What is more surprising is that this is just an ad jingle, not even a movie OST or an album, and it is so popular.

Also I found so many user reproductions of this tune on the net. Enjoy some of them.

See the original one ad where it all started

Some later versions

airtel blackberry ...

Some user reproductions


Anonymous said...


This post brings back very fond memories from my childhood days.I mean those Titan watch Ads, which also had a signature jingle played on a piano. That was the first "musical ad jingle" that I think captured the TV viewers in India.


Saumya said...

Cool collection Vijay....

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