Of Spirits and Liquors

Indian Government bans the ads of the spirits, liquors and cigarettes on the television and radio channels. This I guess is a measure of trying not to promote the usage of these products by the people in general.

But then, if that was the noble reason of the government, why would not just ban these items of the market and production. A large portion of the revenue to the government's exchequer are from the production and sale of these products. So they cannot do away with them.

But then that is how it is. Coming back to the ads, these companies come up with outrageous coverups for actually advertising their products. Just because they cannot show ads of a brand of liquor or cigarette, they advertise some other products which have nothing to do with their main business, but only the brand name stays.. Some examples, Wills Lifestyle Clothes, Bacardi Blast Audio CDs, Master Stroke Audio CDs and what not. A spirit company making Audio CDs ;-) funny indeed..

So how are these going to be policed..

Recycling

Some ads are really innovative especially when they try to tell a message. Have a look at this.

The Ubiquitous Airtel Jingle

Way back in 2002 when we first saw this ad on TV, it blew the Indians of their feet. I think no other ad jingle was ever so popular.

It was and is still so popular that various morphs of this basic tune is still making the rounds in the ads.
It is the single most popular downloaded mobile ringtone.
Lots and lots of cars use this tune as their backup alarm.
I have even seen house bell ringers with this tune.. and many more.

A truly amazing piece of music from Rahman as usual. What is more surprising is that this is just an ad jingle, not even a movie OST or an album, and it is so popular.


Also I found so many user reproductions of this tune on the net. Enjoy some of them.

See the original one ad where it all started




Some later versions

airtel blackberry ...

Some user reproductions